So, what comes to your mind when we say “digital marketing”? Most people think that it’s all about creativity. This is because we only get to see the content posted on digital media. However, in reality, digital marketing is a combination of technology and creativity. It is built on the foundation of data analytics and algorithms and covers everything from advertising to the final sale of the product. As we approach the end of the year, we take a look back at some of the trends that have dominated the world of digital marketing in recent times. Let’s get started right away!
Trends of Digital Marketing in 2022
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Social Media Shopping
Thanks to social media, businesses are now communicating directly with their customers while also having a platform to market their products and services. This combination of social media and e-commerce, called “social commerce” by industry insiders, is rapidly replacing physical marketplaces.
Instagram and Facebook have also made shoppable posts available for business accounts. You can simply link your social media handles to your online store so that your advertising content leads your customers straight to the purchase option. So far, the results of this approach have been extremely encouraging.
It is a no-brainer that social commerce requires a stable, high-speed internet connection. If you have an unstable Wi-Fi network, then you run the risk of being cut off from your customers. But, this will not be on your list of worries if you are using Cox high-speed internet.
Video Marketing
For advertising, many businesses are turning their attention toward creating engaging videos. The phrase “Tik-Tok marketing” was frequently used during the year. Social media platforms like Instagram, YouTube, Facebook, and others, have included short-form content features like reels to replicate the success of TikTok.
Research suggests that such video ads are most successful in increasing sales when the product is well-integrated into the advertisement. Moreover, in the case of less expensive impulse buys, these ads are highly effective in driving up sales.
Posting these videos on relevant occasions is going to make all the difference; however, sometimes this isn’t possible due to internet connectivity issues. If you are encountering a similar problem, then it is time to switch to Cox Communications. The provider offers a fast and reliable internet connection for every business size, so you will surely find an internet package that is within your budget.
Use of Artificial Intelligence
Businesses can utilize AI to evaluate consumer preferences and purchasing behavior. Moreover, AI technologies like machine learning, deep learning, and others can be utilized in the marketing function. Among other things, AI can assist in content creation, campaign monitoring, and communicating with customers.
According to a survey conducted by PwC, about 52% of participating U.S.-based companies expect to use AI in their digital marketing strategy shortly. Currently, AI is being heavily used in tracking and evaluating the video content created by social media influencers. This saves marketers’ time by allowing them to predict consumer trends automatically.
Rise of the Metaverse
Despite the fact that the Metaverse is still in its early stages, brands are already reaching out to customers via this virtual platform. Shopify held its 2022 summit within the Metaverse. During the event, users were able to buy merchandise, listen to music, and have actual food delivered from within the Metaverse. In comparison to a physical event, which is restricted by location and available space, hosting a virtual convention exponentially expands the potential audience.
The focus is on the user experience; in the future, consumers will get to experience products as part of advertising campaigns. This platform has already been used for advertising by major brands such as Coca-Cola and Samsung. Coca-Cola launched a limited-edition drink in the Metaverse, and Samsung organized a treasure hunt on the platform as part of the promotional campaign for the Galaxy S22.
As a user of Cox internet, your business can fully utilize virtual reality to create memorable customer experiences and unlock profitable opportunities. So, get connected now!
Omni Channel Marketing
Businesses stand to gain a lot by combining the physical and digital channels of marketing and creating a personalized experience for the customers. The business will target every touchpoint within a shopper’s journey, to deliver a consistent message and drive the customer to sales. This approach also requires them to keep the customer engaged even after the sale of the product.
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Final Words
Change is the only constant in the world of marketing. These trends will most likely continue next year, but there will also be innovations in marketing. We advise that your marketing team stay updated about the new trends to further improve your customers’ digital experience. Incorporating these strategies will take your business to a whole new level of success and profitability.
