The 5-star rating system is hard to imagine on the Internet. Many users are guided by the 5 stars and add stars to ratings. As a result, shops and services on the Internet receive more attention from searchers. The better the star rating, the more targeted the customer’s purchase decision is. Nevertheless, many companies are probably wondering why, with a continuous 5-star rating, the number of overall stars is only 4.8 or 4.9.
Better Google ranking thanks to rating stars
Using star ratings on Google is nothing new. Visitors, guests, and customers can leave reviews on Google Business by awarding stars. This should ensure more interest on the Internet and, at the same time, increase the click rate. The last point is essential: The click rate is a powerful feature in Google ranking.
The click-through rate is number 1 on the Google rating scale. If a user googles the Internet using a search term, Google determines which search results this user finally decides on. If the search result deviates from the average click rates, this has an impact on Google’s position. A company that receives the total star rating and, therefore, also gets reasonable click rates from users rises in the ranking.
Advertising companies can achieve the most valuable ratings using the five stars on Google My Business. The companies appear in searchers via Google Maps. For this reason, negative ratings with low star ratings must always be viewed critically. Bad ratings can damage your reputation and lead to sales loss. However, hardly any company can avoid negative criticism. The fact is, however, that the better the ratings are, the more advantageous this is for Google’s ranking. Nevertheless, Google has built a few guidelines to make the ratings realistic.
What are the guidelines for Google reviews?
Google has secured itself so companies cannot manipulate their ratings. You can buy Google reviews if you want, but it is not a secure method. Although there are many companies like Permanent Reviews that provide safe reviews using different IPs, you can buy Google reviews from them, after that we do not support buying reviews.
Google wants to prevent a company from only receiving positive 5 stars. Authenticity is clearly in the foreground here. As a result, there must always be time intervals between the assessments. Company employees are also not allowed to post any reviews for their employer on Google Places. Studies based on the motto “I rate you, then you rate me” are not allowed. If such a rating scam occurs, Google controls what is happening and deletes these ratings.
The only question to be answered is how it can be that Google still conjures up overall ratings of 4.8 or 4.9 with consistently positive ratings of 5 stars.
Google doesn’t see the average of all ratings the way we probably would. After all, 5 stars make five stars in the overall rating. It is now assumed that Google includes many rating portals on the Internet in the calculation. But what happens when a company also receives consistently good ratings on other platforms? How, then, can a discrepancy be explained?
Are ratings enough to get to the top of Google?
Yes and no. Basically, it doesn’t just help you to have more positive reviews than the competition. It definitely won’t hurt you either. Google wants to be able to provide users with as much up-to-date information as possible.
That means if you don’t bother keeping your information up to date, Google won’t know if your business still exists or if you’re even actively running it. After all, anyone can create an account for free and present their business on Google.
In the best case scenario, just try to keep all data up to date and update it regularly. Google My Business also offers great functions that you can use. Like publishing articles, events or similar. A bit like social media, it allows you to post and display news about your business.
You should also update the images regularly to show activity. Unfortunately, I don’t know what Google decides 100% who actually ends up in first place. However, I am very sure that bad reviews are of no help. (Few ratings also not).
Now let’s get to the exciting part. The options you have to get new reviews. This can give you a great boost and make sure you get new customers that you never expected.
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How do deviations in positive Google reviews come about?
First, we have to ask ourselves: Is a company that got five stars for 5 reviews better than one that got five stars for 100 and 4 stars for three reviews? Most would undoubtedly answer this question with a resounding no. Every company can, at some point, receive negative criticism – it is only a matter of time. How should Google treat these companies fairly? Clearly, with an algorithm. Google interprets the 5-star ratings differently than we would. If there are only a few ratings, Google draws on its wealth of experience. It rates the company as it might receive ratings in the future.
Only the communication at Google leaves a lot to be desired. Which tactics Google is pursuing remains a secret. This is probably also because Google’s technology means little to many people. For those dealing with the matter, more transparency would be desirable. So we can only guess. Small companies can, therefore, initially only generate positive customers and thus also reviews. And over time – who knows exactly what Google does – the average of all ratings can be seen.
